Agricola Grocery Store (Piața Sud)
The project included the following equipment:
Display Cases Line
Basia
Refrigerated Cabinet
Ola
Refrigerated Shelf
Paros
Project Description
Agricola Internațional opened several new food stores across the country between 2010 and 2012, and renovated existing ones, for the sale of its own products and those of its partners, reaching approximately 70 locations by 2012.
The new store concept was defined following detailed research carried out by a French company and aimed to leverage the main attribute consumers associate with the Agricola brand – freshness. This led to a new way of presenting and showcasing Agricola Bacău products, generically called "store within a store". In more spacious locations, an "Agricola cottage" was built, where meat product categories are presented, along with complementary products that can be included in offers. In addition, this type of store allocated a well-defined space, called very Romanian, where traditional products from small local producers were promoted, as well as a space for ready meal and semi-prepared products.
The project included the following equipment:
Basia refrigerated display cases line, connected via a refrigeration system to an external unit, Manufacturer Igloo Poland
Ola refrigerated cabinet with doors, Manufacturer Igloo Poland
Paros refrigerated shelf with air curtain, Manufacturer Igloo Poland
Freezer chests, Manufacturer AHT Austria
Elba rotisserie, Manufacturer Elangrill Italy
Commercial furniture
The new structure made product identification easier, and the store's image became warmer. These changes also attracted a younger audience to the stores, which is reflected in the increased quantities of "ready meal" and semi-prepared products sold. The equipment chosen by Agricola keeps refrigerated products fresh for longer.
Client Testimonial
Splendid Service is always a professional partner, with whom opening the new Agricola stores was easier for us. The equipment is of very good quality and the chosen models could be easily aligned with the new concept, the staff is experienced, and the experience we had working with them is a very good one.
