Agricola Grocery Store (May 9th)
The project included the following equipment:
Horizontal refrigerated display line
Basia
Refrigerated shelf with air curtain
Paros
Chest freezers
AHT
Planetary rotisserie
Elangrill
Stainless steel furniture
Igloo
Refrigerated table
Igloo
Commercial furniture - shelving
Madosan
Cash register tables
Madosan
Project description
Agricola International opened several new food stores across the country between 2010 and 2012, and renovated the older ones, for the sale of their own products and those of their partners, reaching approximately 70 units by 2012.
The new store concept was defined following a detailed study conducted by a French firm and aimed to capitalize on the main attribute with which consumers associate the Agricola brand – freshness. Thus, a new form of presenting and highlighting Agricola Bacău products was reached, generically called "store within a store". In the more spacious areas, an "Agricola house" was built, where meat product categories are presented, as well as complementary products that can be included in offers. Additionally, this type of store allocated a well-defined space, called very Romanian, where traditional products from small local producers were promoted, as well as a space for hot dishes.
The project included the following equipment:
Basia refrigerated display line, powered by a refrigeration system connected to an external unit, Manufacturer Igloo Poland
Paros refrigerated shelf with air curtain, Manufacturer Igloo Poland
Chest freezers, Manufacturer AHT Austria
Elba Rotisserie, Manufacturer Elangrill Italy
Stainless steel furniture, Manufacturer Igloo Poland
Refrigerated table, Manufacturer Igloo Poland
Commercial furniture, Manufacturer Madosan
HVAC System
The new structure made product identification easier, and the store's image became warmer. These changes also attracted a younger audience to the stores, which is reflected in the increased quantities of "ready meal" products and semi-prepared items sold. The equipment chosen by Agricola keeps refrigerated products fresh for longer.
Client testimonial
Splendid Service is always a professional partner, with whom the opening of the new Agricola stores has been easier for us. The equipment is of very high quality and the chosen models could be easily aligned with the new concept, the staff is experienced, and the overall collaboration experience has been very good.
